FTC Orders Avast to Cease Selling Browsing Data: Protecting Consumer Privacy

In a significant move to safeguard consumer privacy, the FTC has taken decisive action against software provider Avast. The company, known for its antivirus software and browser extensions, has been accused of deceptive practices related to the sale of users' browsing data. Let's delve into the details.

The Charges

The FTC alleges that Avast Limited, based in the United Kingdom, through its Czech subsidiary, engaged in the following unfair practices:

1. Collection of Browsing Data: Avast collected consumers' browsing information through its browser extensions and antivirus software without adequate notice or consent.
2. Storage and Sale of Data: The company stored this browsing data indefinitely and sold it to third parties.
3. Deceptive Claims: Avast claimed that its products would protect users' privacy by blocking third-party tracking. However, it failed to inform consumers that it would sell their detailed, re-identifiable browsing data.

The Settlement

To settle these charges, the FTC has imposed the following requirements on Avast:

• Monetary Penalty: Avast must pay a hefty fine of $16.5 million.
• Ban on Data Sales: The company is prohibited from selling or licensing any web browsing data for advertising purposes.
• Explicit Consent: Before selling browsing data from non-Avast products, Avast must obtain explicit consent from consumers.

The Impact

Avast's actions compromised consumers' privacy, as the sold data included sensitive information such as religious beliefs, health concerns, and political leanings. Despite promising protection from online tracking, the company betrayed users' trust by profiting from their personal information.

Conclusion

The FTC's order sends a clear message: companies must uphold their promises to protect user privacy. Avast's bait-and-switch tactics have consequences, and this landmark decision aims to hold them accountable.

For more details, you can read the official FTC press release here.

Remember, your online privacy matters, and regulatory bodies are actively working to ensure that companies prioritize it. Stay informed and stay protected! 🛡️🔒